If you have the main components, the order doesn’t matter that much, but here’s the order we suggest.

        1.  Executive Summary: Write this last. It’s just a page or two of highlights.

2.     2.  Company Description: Legal establishment, history, start-up plans, etc.

3.     3.  Product or Service: Describe what you’re selling. Focus on customer

                benefits.

4.     4.  Market Analysis: You need to know your market, customer needs, where

                they are, how to reach them, etc.

5.     5.  Strategy and Implementation: Be specific. Include management

                responsibilities with dates and budgets. Make sure you can track results.

6.     6.  Web Plan Summary: For e-commerce, include discussion of website,

                development costs, operations, sales and marketing strategies.

7.     7.  Management Team: Describe the organization and the key management

                 team members.

8.     8.  Financial Analysis: Make sure to include at the very least your projected

                Profit and Loss and Cash Flow tables.